What is a Blog?

What are Blogs?

The definition of a blog is as follows: it is a website on which individuals, groups, organizations, and corporations (users) can record their viewpoints, data, commercial information, or personal opinions on a regular basis in real time. Blogs can contain both general and detailed information related to a specific topic. Sometimes blogs are used as daily diaries that reveal personal lives, political opinions, questions for conversations, or even social commentary. Blogs are all about sharing data and information – the content of which is proscribed by the author of the blog.

The blogs currently found on the internet are being used for all sorts of purposes (as you might imagine). You have companies that use blogs to communicate and interact with customers and other stake holders. Newspapers incorporate blogs to their main website to offer a new channel for their writers. Individuals also created blogs to share all kinds of information with the world:  their expertise on specific topics, controversial statements, music, Art – any variation is possible. The exposure of thoughts and data is very attractive in real time as it transcends the usual structure of information sources: newspapers, television, radio; etc. This includes witnesses to breaking stories and other real time events – as they play out.

Some major corporations’ web sites contain internal blogs, where employees can post their thoughts, ideas and more; sometimes they are public, sometimes not. But mostly, blogs are hosted on independent web sites. Thus, bloggers can publish reports and commentaries live on the Internet, and provide information to the world faster than traditional media, and there is no censor to review the work or content before the internet posting. Blogs are the answer to keeping information fresh, new, and evolving.

How does a blog benefit the user?  Establish a schedule to keep the blog current and adhere to it. Let your readers know what to expect and when to expect it. Blogs provide great supplemental content and direct attention to all kinds of areas – this enables the author to “guide” the content and let the readers develop the narrative.







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